Socially Desirable Merit Goods Essay Example | Topics and Well Written Essays - 2000 words

Socially Desirable Merit Goods - Essay mannequinThis report declares that the private sector primarily operates under the dynamics of the free market organization. Many individuals in the society would miss enjoying the benefits of merit profounds if left to the private sector because they would appropriate a high legal injury for the good or service, limiting the individuals who can have access to the good. Therefore, many people would be noncompliant to access the merit goods at a high cost. The inaccessibility would lead to underproduction of the good, and ultimately leading to underutilization of the good or service. In most cases, government institutions are tasked with handling the provision of merit goods. This paper makes a conclusion that education is usually considered a merit good, and especially the basic education from early childhood to the university or college. An educated society results in reduced cases of hard crime, increased productivity, higher rates of bo dy of work and a growing economy because of direct input of high-quality labour. An educated society also translates into strong governmental and non-governmental institutions and interests from foreign companies who would thrive with good quality employment. The government would also benefit directly from increased tax revenue collection from employed individuals. The present secondary education system in the UK is an improvement of an older system that allotted students at the age of 11 years to either of the three school types through deed and selection examinations.

Writing Assignment Research Paper Example | Topics and Well Written Essays - 500 words

Writing Assignment - Research Paper ExampleThis is called bounded rationality.We all know that NASA from very long wants to send a man to Mars. But, since this would be the very first time a man would be going to Mars, we have only limited information accessible about that planet. So, this first visit to Mars might non lead to a definite victor for NASA.According to Simon, to satisfice means to take a decision which is good-enough for the present situation. The term Satisficing is also called Muddling Through. The word of honor Satisfice was coined by Herbert Simons. It refers to a sub-optimal choice made by the decision dor which he considers to be good enough. Satisificing, therefore, is a decision making process which leads to a near optimal solution and not the optimal one.Satisficing is not a form of rational actor behavior, since the rational behavior would lead to the roughly optimal alternative available as the decision. But, satisficing considers the sub-optimal decis ion. Satisificing is more closely akin to bounded rationality since twain these approaches lead to a decision which is not the most optimal or rational one.Simon wished to replace the scotch assumption of global rationality since he strongly believed that it is not possible for human beings to behave rationally because of their computing limitations, and also time and information accessing limitations. Simon believed that the way humans actually make decisions is by hobby the approaches of bounded rationality and satisficing (Newell, 1972).I strongly agree with Simon on his approach to decision making. His approach does make sense because human decision making has a lot of challenges in terms of selecting the best alternative. I would like to enlighten this with the help of an important recent happening which is the law enforcement in recent capital of the United Kingdom riots. The laws were enforced in a way such that the riots are deterred immediately. Even if the culprits coul d not be caught of immediately, it

Organizational Change High School Essay Example | Topics and Well Written Essays - 2500 words

Organizational Change High School - Essay ExampleKurt Lewins theory of the change depth psychology is a widely accepted and analyzed model. Lewin was a social scientist and a change agent and his theories were breach recognized due to their practicality of applying to change occurring in organizations. Before organisational change was taken seriously and processes regulate in place to manage it, change was accepted as something that just occurred and people just battled it out. It was non embraced with enthusiasm and considered as a part of the growth of an organization.Lewin Introduced a three-stage model of change unfreeze, change, and refreeze. Lewins Forcefield Analysis defines an organizational environment in need of change as a state of imbalance between campaign force forces (legislation, economic imperatives, and competitive pressures) and restraining forces (traditional practices, organizational culture, job insecurity). To achieve change, three steps are required (1) the driving and restraining forces that hold the organization in a state of equilibrium must be unfrozen (2) an imbalance must be introduced that enables change to take place, preferably achieved by reducing the restraints and (3) the new elements must be refrozen.Unfreezing is the phase during which an organization is prepared for a change. This phase also will include disconfirmation of expectations, creation of vice or anxiety and the provision of psychological safety that converts anxiety into motivation to change.Changing is the phase where a planned change actually takes place and moving into a new position is often through identifying a new model or mentor, s bay windowning the environment for new relevant information.Refreezing is the phase at which change is stabilized and the organization is consolidated for the new mode of operation. This model still implies that change is sporadic. more or lessly the situation is stable. Every now and then there arises a need for pla nned change. One does not wait until change is forced upon the organization. One needs to anticipate, strategically plan and implement and be give to face the change when it does occur. One of the most important consequences is that change is a collective responsibility of the organization. community by all the parties involved, which includes, the employees, clients and management, are necessary to achieve successful organization change implementation. The three most commonly recommended strategies are self-explanatory top down bottom up and a combination of these. Restraining forcesChanges can be due to a variety of factors. Depending on the internal and external factors, change can be made in the area of tasks, people, culture, technology and structure. Increasing competition, Mergers and Acquisitions, changing legislations and advancing technology can hang change. Changing technology is often the harbinger of change. Typically, change of any kind

Exploring the Universe Essay Example | Topics and Well Written Essays - 250 words

Exploring the Universe - Essay ExampleThis essay demonstrates that I strand the info that assisted in the exploration of the universe overwhelming with the help of imagery. I could not even out draw and quarter the images used for this unit coupled with the imagination I formed after exploring the data. For instance, galaxies can measure from hundreds of thousands to even tens of millions of light-years across. This means the light from those galaxies left their stars millions of years ago to collect on the cameras and lenses of telescopes like The Hubble. I found this information and images that accompanied it fascinating to the degree of revising them when I am stressed. Astronomy 1001 enabled me to come up with a therapy routine for when I am stressed from schoolwork. This therapy entails reading the class text or just now recalling the images and related data to calm down and feel relaxed.Astronomy 1001 made me realize the immense resources and strength human beings can har ness from the cosmos. While focusing on the moon, human beings can benefit enormously from the vast resources that nearby celestial bodies contain. After traveling to the moon during the Apollo mission, the enthusiasm that came along with the mission died piecemeal over the years. The United States, and even the EU and Russia, no longer expressed interest to return to the moon. This disinterest contributes greatly to the deteriorating investment in space programs that agencies like NASA and ESA have experienced for the few decades. Colonizing our natural beam and nearly planets has become a phenomenon for Hollywood and other fiction writers to exploit. Astronomy 1001 made me realize that investments in space and technology research on the moon are near mandatory for a species that a lot considers itself the most intelligent on earth.

NPR Verses Commercial Radio Shows Assignment Example | Topics and Well Written Essays - 250 words

NPR Verses Commercial Radio Shows - Assignment ExampleThe 3-hour show is hosted by Steve Inskeep and Monagne Renee. It is a very kindle show which offers a lot of news and entertainment to the listeners. Indeed, the organization of this show is very much varied from the rest of the commercial radio stations. Since KASU 91.9 FM is not aiming at making any profit, it is purely act to providing uninterrupted show. Meaning, all discussions, music and news are not frequently interrupted by advertisements the charge it is in the commercial radio stations. This makes it so appealing and interesting at all times.In this regard, I would like to point out that KASU 91.9 FM should continue to be supported by the public. It is worth livelihood since it has a lot of education, entertainment and news to offer to the listeners. Unlike the commercial radio stations, it does not aim money from commercial adverts. This explains why its content is properly designed to suite the entire society whi ch listens to it. Therefore, they select to support all its programs by constantly contributing to it and listening to all its

Nursing Intervention for Renal Insufficiency Essay

Nursing hinderance for Renal Insufficiency - Essay ExampleSuch interventions be designed to assess, diagnose, treat and evaluate the hormones insufficiency in ill patients (Lynda 85). The idea is to achieve a supportive treatment for tout ensemble patients who experience this problem. For such interventions to be full operationalized and effective, nursing diagnoses are integrated into the process prior to the elemental objectives of healthcare, which is to promote patient welfare in healthcare service delivery.Adrenal insufficiency interventions take a step by step approach to this healthcare issue. Specifically, fluid replacement and hormone replacement are the primary principles under which these interventions are undertaken (Lynda 329). The two principles form the basis of diverse and dynamic approach towards adrenal insufficiency by different and various healthcare practitioners. On the same note, and in pursuit of the say interventions, the cause of adrenal insufficiency is precipitated. Even with hormone replacements, as such interventions show, some other aspects standardised integrating the social welfare of patients in their healthcare welfare is essential. This can take the form of educating both(prenominal) the patient and his/her family (Lynda

Case study analysis - Report Essay Example | Topics and Well Written Essays - 1000 words

Case study analysis - Report - render ExampleConsequently, the Doctors focused on the reduction of greets and shortening of stays of various patients in the hospitals, subsequently surgery operations as shown in exhibit 1 in the appendix. However, they faced problems with increased cost pressures without healthcare industry increasingly affecting prestigious and expensive academic hospitals such as MGH. Additionally, care data track did not dictate the medical treatment of patients.Consistent treatment procedures embodied strong philosophical shifts of physicians generated in making independent medical decisions based on cases. Therefore, the implementation of coronary artery bypass graft for surgeries by the doctors incorporated several problems that affected costs on medicines, medical treatment, philosophical shifts, and decision-making processes that delayed processes of operations for coronary thrombosis artery bypass graft. Bohmer, as the care path facilitator, believed in the success of care path through the corporation and accepted assistance of hospital staff to enable the development of pathways since it hastens the ongoing reduction of hospital bed count. Moreover, it leads to loss of jobs because of more efficient practices (Wheelwright and Weber 2).Torchiana, the team leaders, instrument the creation of care path and continued implementation. Moreover, emphasis on the need for controlling costs and care path merits develops from ideas that Torchiana put crossways at MGH, despite the problems that they face. Moreover, total musical note management (TQM) implementation becomes difficult since the cost of implementing and developing CABG becomes difficult to allow for surgery operations. TQM presents a management approach in an organization that focuses on quality and participation of all members of the organization (Chartered Quality Institute 1). The approach applies to the entire organization.The care path authentic at MGH did not introd uce new treatment technologies. It attempted to

Reaction paper on religious Tolerance Article Example | Topics and Well Written Essays - 1000 words

Reaction paper on spiritual Tolerance - Article Exampleper go out analyze the opinions expressed by two prominent authors on religious phenomenon and tolerance and explain their labored influence on my understanding of concepts like religion, morality and tolerance.In his article titled This Is a ghostly War September 11 was Only the Beginning, the author Andrew Sullivan expresses his opinions on various issues related to religion, inter-faith clashes and religious fundamentalism. Many of my opinions on religious phenomenon and tolerance have in fact been shaped on Sullivans views and arguments.Sullivan says that in principle, faith is a form of conflict with reason, which in effect implies that it is in conflict with science. He further says that the only ultimate accuracy is god and that science can never disprove this straight faith as it rests on truth. Science or reasoning can thus never set reason for conflict with this truth. I also find his interpretation of religious evolution as an interest observation on human civilization and development. The belief that god created the universe does imply that any translation on its formulation cannot find reason to contradict its creator, in other words find shortcoming with any faith as all of them reconcile to the truth that will always remain beyond our fullest perception and understanding.Sullivan undoubtedly advertises religious tolerance by taking a harsh stand on fundamentalism across all religions. He not only criticizes the justification of violence as a nub of achieving religious ends, but also despises fundamentalism as an obstacle in introducing doubt into the faith and its reluctance to encourage human reason. In fact, the cornerstone of religious tolerance is to rid oneself of exclusion and pride and to treat riddle as the primary reality behind any religious pursuit. While this may uphold truth that cannot be proven empirically, it nevertheless does not provide room for any hatred agains t other faiths.In January 2008, the noted psychologist

Politics in the Middle East Essay Example | Topics and Well Written Essays - 500 words

Politics in the Middle tocopherol - Essay ExampleThat led to counter reaction and eventually and the current deplorable situation. In Iran on the other hand, the domestic politics remain complex with issues like the contentious nuclear program leads to instability. Furthermore, the death chair supports the Syrian prexy against ISS that exposes Iraq to risks of attack from the terrorist group. Black (2014) presents Syria political condition as the worst of all in the nations found in the Middle East region. The declaration of ISS of Syria as an Islamic State led to outbreak of war between the government and forces that backs it from Iran and the militiamen of Shia from Iraq. It is evident that efforts to eliminate the group remain far from bearing fruits. The electrical shock however, proves more devastating with lost lives accounting to over one hundred and fifty civilians while immigrating civilians impart led to creation of refugees crisis across Europe. Lebanon equally suffe rs mostly as a result of war in Syria and the existence of a deeply fractured polity that the nation enjoys. As a result of Lebanons president defense to the Syrian president, tension remains high as the Sunni community reacts violently. War in Syria affects Jordan as more than six hundred refugees joined the country. Furthermore, tensions remain high with the political leaders of Jordan wary of Isis kindly to disaffected Sunnis. Turkey on the other hand provides support to anti-Assad rebels, but still worried rough Isis as well as the independence of Kurdish (Black, 2014).

Is technology an invasion of privacy Essay Example | Topics and Well Written Essays - 1250 words

Is engine room an intrusion of hiding - Essay ExampleThe development of science in equipping the authority with methods of detection is not expected to end with wiretapping. Brand eisprescient and haunting words evidently apply nowadays, as the discoloration between science fiction and science is incessantly redrawn. This paper will show how technology is an invasion of privacy. Contemporary technologies for amassing face-to-face information that surpass the physical, freedom enhancing restrictions of the ancient means are relentlessly appearing. They urgency more(prenominal) deeply, extensively and quietly than traditional techniques, transcending obstructions (whether distance, walls, darkness, time or skin) that historically sheltered personal data. The boundaries that bear defined as well as given authenticity to affable groups, systems and the individual are more and more permeable lacking special validity. The influence of private and governmental organizations to co erce disclosure (whether centered on circumstance, technology, or law) and to collect, analyze and disseminate personal data is growing swiftly(Lyon& Zureik 45).The world is converting into a transparent connection of record in that documentation of the history, present identity, location, physiological and communication, and psychological behavior and states is more and more attainable through technology, and peoples privacy is no longer private. With extrapolative DNA and profiles, there are til now alleges to being able to see individual futures. Collection of information often ensues invisibly, remote and automatically-being fabricated into number undertakings. Awareness and unpretentious approval on the involvement of the individual might be lacking. The extent of personal data collected is increasing. Fresh technologies hold the capacity to disclose the un hit the hayn, unseen, withheld or forgotten. Like the unconscious or the atom discovery, they reveal tads of reality, which were previously concealed, or did not encompass informational clues. Individuals are in a panache turned inside out (Foucault 23). To be living as well as a social individual is to give off inevitably signals of continuous information-whether into the mode of heat, motion, pressure, brain waves, cells, perspiration, olifacteurs, sound, garbage, or waste matter, and more acquainted forms, for instance, visible behavior and communication. These fragments are awarded new connotation by modern surveillance technologies, thereby invading peoples privacy. In a value-added, hotchpotch process, machines (regularly with only a slight aid from their support system) may discover significance in combining and surfacing heretofore futile data (Lyon& Zureik 45).The proportion of what persons know concerning themselves (or are able to know) vs. what experts and outsiders can know about them has budged away from the person. Data in varied forms from extensively separated geographical region s, establishments and times can be certainly merged and examined. In comparatively extravagant fashion, fresh (and old) establishments are capturing, merging and vending this data, or placing it to unique internal usages (Laudon 90). Technology is an invasion of privacy through the fresh information technologies that encompasses larger issues concerning the multifaceted inter-relations of society and technology

Week 4 Assignment Example | Topics and Well Written Essays - 1000 words

Week 4 - Assignment eventPolicy is a set of principles or ideas which act as a guide in the touch on of decision making. Proper form _or_ system of government in the wellnesscare has a direct influence to each citizens daily life. There is a great need for a good review on health policies for the sake of public safety. There are several processes that must be put into consideration to patch the topic of health care into a policy. This involves the different stages which need to be addressed for a accustomed topic to reach a policy status in the health care system. The prior stages take formulation stages, legislation stage and implementation stage. In this paper, evaluation stage, analysis and revision stages which are mandate in policy making would be defined and discussed (Ubokudom, 2012).Each stage has its vital importance since sister health is a big consumer of the health care department. New topics and ideas undergo several transitions and phases before policy implement ation. In any institution, there are individuals who have the responsibility of brainstorming and implementing new topics and ideas for a give out safe and easier policy. The paper also presents a framework for discussing the key questions which require answers for a better-informed decision when coming up with a new policy. It is also crucial for policy makers and administrators to identify the knowledge needed in decision making in regard to both new and existing programs (Kronenfeld, 2002).Evaluation stage is the overall effective assessment planning process in policy making after implementation process. It involves the estimated support from various calculated opportunities and alternatives face comparisons together with the associated risk estimations. The stage of evaluation can only hail in a fertile ground. It is made to ensure the functionality of the policy. In this case, the key actors appreciate the analysis and riding habit it for the correct decision-making proce ss. An active discussion is also needed

Process Architectural Design Essay Example | Topics and Well Written Essays - 2000 words

Process Architectural visualize - Essay ExampleThe essay discusses that the fire and security measures department monitoring arrangement is meant to manage, and to monitor the fire security alarms in a building. In order to best understand how this dust works, it is only prudent to regulate its design both in terms of the softw be and the hardware atoms that it is made up of we have to nonice how the strategys components relate to each other and functions of every component involved in the working of the building block system that is controlled from the central point of security monitoring. When designing the system, we assumed that the system acts in real time and does not respond on false alarms. A large building requires an automated alarm system to monitor and control all fire and security alarms within the building. The building is sub-divided into zones, and a given number of alarms are associated with each zone. Alert for a central manned control area is provided b y the alarm. This centre may may respond personally or pass these on to the emergency services. Automated alarm system helps recognizing the risk and allows quick response. Fire and security alarm systems are often active to ensure that whenever in that respect is a fire, the presence of the fire is immediately established and reported through the interactions of the software and hardware components of the whole system. The software components of the system work to manage the various different hardware components, which are associated with the alarm, which is installed to notify the necessity authorities to go to the attention of the fire and put it off. In advanced(a) equipped facilities, and in modern buildings, fire alarm and security systems are al representations associated with the whole security systems of the buildings. These systems work in in tandem with them most of the time (Robinson 2009). This interaction is necessary to ensure that catastrophes do not happen or i n any case, they do happen, they can be attended to in due time. When a fire starts in such a building, one of the hardware components detects it through one way or another as will be discussed later on in this document. The component coordinates with another component in the system to notify or to activate something or an action of the surveillance system and even the security system. In a typical fire and security alarm system, components are installed in such a way that they are according to the specifications of the devices and make it easy to access them when the need arises (Robinson 2009). The hardware components that have to be in a fire alarm and security system include 1. The control system this is the central component of the entire fire alarm system. It is known as the fire alarm central. This component allows for the precise programming of the manner in which the other individual components behave, hence the behavior of the entire system can too be programmed. This m akes sure that notification come in at the precise time and accurately as possible in case of an event. The fire alarm central has points of input with which it receives signals from the devices that initiate notifications, as fountainhead as points of exit that it uses to activate alarm systems. 2. The initiating and the alarm devices the initiating devices can be automatic as booby/fire detectors or can alternatively be manually actuated to notify the central. 3. The power picture and the cabling it is critical to have a very reliable power supply for a fire and security system so that it remains on at all times. Power back up systems must(prenominal) be installed just in case the main power systems fail. The signal cables are the ones that make the connectedness and links between each and

Essay 1 Example | Topics and Well Written Essays - 750 words - 18

1 - Essay ExampleLe Roman de placidity is story told by an anonymous author from the 13th Century Medieval times. It is a story about a protagonist who is naturally a female, but is trained by his parents to make up like a man. The main reason that her parents decide to raise silence as a boy is to retain their wealth for their daughter, because according to law of the day there was no inheritance right for the wo workforce. Therefore, Silence is made to learn the crafts of a ministerial, and develop skills that would lead her to knighthood (de Cornulle & Thorpe, 1972). At the age of twelve, the time of puberty, Silence has to decide, whether she should flag to the choice of her parents or accept what the spirit has made her. At this point in time she comes crosswise Dame Nature and Dame Nurture (de Cornulle & Thorpe, 1972). She decides to stick with the choice of her parents, and invest her energies in becoming a respected male figure.Society is an important determinant in the development of human personality. Like nature it applies certain selection pressures that transform, rather modify the way a person thinks and make decisions. The involvement of social pressure is quite evident in the case of Silences choice to be a man (Bloch, 81-99). Assigning gender roles is an important element in inducing specific mentality into individuals belong to a particular gender. There are several characteristics in males that are either different or completely absent in the females. For instance men are impatient, while women have patience men are less emotional compared to women Men are more aggressive than women, and so on and so forth. Silence is shown to be overwhelmed by the masculine characteristics that she gives up on her biology, and pretends to spend her days like a man. Apart from the natural differences between the two genders, there are several artificial features that are utilize as clich to separate the two genders. Application of gender roles is nothi ng

Theory Research Essay Example | Topics and Well Written Essays - 750 words

Theory Research - turn out Examplee research the social organisation surmisal and previous research that have been undertaken with attachment to this scheme, theories related to the social disorganisation discussed in this paper include the gang theory, the coaxal zone theory, the ethnical transmission theory and the differential social organisation concept.The Social disorganisation theory depicts that crime occurs as a result of failure by the society to organise its institutions, Assumptions of the social disorganisation theory on crime are that crime is caused by social factors, individuals in the society are unable to stand up temptation and that the social structure in the society is unstable, according to the assumptions when crime occurs people blame the perpetrators and take int blame on social disorganisation in the society, for this resolve therefore it is almost unimaginable to identify the causes of crime.Robert Sampton (1997) developed the collective efficacy an d social capital concepts, according to him collective efficacy referred to the alimentation of order in the society while social capital referred to the informal networks ties that exist in a society. He stated that a society must first achieve social capital in order to achieve collective efficacy, for this reason therefore he supported the social disorganisation theory by stating that modern societies lack social capital and therefore has not achieved social efficacy and this explains the initiation of crime.The gang theory is also another theory that explains social disorganisation in the society. In this theory the various characteristics of gang behaviour include solidarity, shared traditions and cooperation. The theory depicts that gangs start as groups and collected in certain areas of a society especially area between developed areas, for this reason the presence of gangs can explain the existence of high crime rates in certain regions.The concentric zone theory also expl ain the existence of crime due to social

Redesign an Open-Space Office to Improve Productivity Research Paper - 2

Redesign an Open-Space Office to Improve Productivity - Research Paper ExampleA study published in the journal of Environment & Behavior recently showed a disallow correlativity between noise and cognitive performance. This effectively means distractions such as noise which are parking lot in open office settings lead to a reduction in performance of workers.Another negative aspect associated with open office is lack of confidentiality in the work place. This can be evident and normal especially if there are customers coming in and requiring discussions involving private development. This can be a current challenge in the setting of an open space office where many workers are working simultaneously and therefore private discussions cant be achieved effectively. Some customers may also feel uncomfortable discussing their queries in offices where other people are likely to listen to and get to hear their private information intended just for particular officers. A research done a t the California University established that oer a half of people working in offices are not satisfied with open offices chiefly because of the limited amount of privacy. As such the issue of privacy has become a major bearing among office workers subjected to the open plan kind of working

Culture, Technology, and Politics - Assignment Essay

Culture, Technology, and Politics - Assignment - Essay ExamplePolitics on the other hand, influence horticulture in different ways ranging from education to religion to ways of life. Most regimes prefer a buy the farm separation of church and state. United States has free religion where everybody can be a member of whatever denomination. France goes a step further in separating state and religion by banning obvious religious symbols. This is different in England where there is a state church (Sclove, 1995).Historically, technology has been a governmental tool. It has politically favored some politicians as well as worked against some. This is more so in the recent onetime(prenominal) where technology has advanced to greater heights. The advent of i tunes, podcasting websites, MySpace and YouTube has shifted the political playing field. Biggest political hurdles much(prenominal) as fundraising and reaching out to voters have been overcome through technology. This was more evide nt in the 2008 US presidential elections. Candidates used social networks to fundraise as well as educate voters on their agendas in an attempt to woo for votes. In a different example, Howard Dean initially rose to prominence by using Internet donations to fund his campaigns. The same technology later led to his downfall through undue internet play of the Dean Scream television system. On the other hand, technology might cause political downfall. For instance, Googles algorithms are also used to spread negative information about somebody else. During elections, video recordings and old political speeches have used to show differing political stands of a politician. This highlights the downside of technology in political science (Sclove, 1995).Politicians and governments use technology to further their cause. Governments use technological innovations as a regulatory tool. For example, United States government set up regulatory agencies like Federal Communication Commission and

Corporate Strategies in Small and Medium Enterprises Essay Example for Free

Corporate Strategies in Small and Medium Enterprises EssayThe article picked is teaching engine room and corporate strategies in Small and Medium Enterprises by Poolad Daneshvar, Research Scholar, Department of Business Administration, University of Mysore, India and Dr.H.N.Ramesh, Director Kuvempu University, PG Center, Kadur, Karnataka, India. It is, to be more minute, a synthesis of different researches about the subject How does Information Systems create free-enterprise(a) advantages for the go-ahead? The article, however, focuses on the combative advantages for the Small and Medium Enterprises (SMEs). The difference between Information Systems (IS) and the Information Technology (IT), from the authors file of view is the orientation. If IT is most likely technical and supply oriented, IS is the way business makes use of IT depend on the enterprises needs. So IS is more demand oriented and business earthly concerned. In the article, the authors rarely recrudesce th ese two notions, considering that IS is based on IT and the authors point is to present how the application and utilization of information apprize be used to create competitive advantage.The authors also discussed about why SMEs should seize the opportunities to create competitive advantages brought by the IT/IS tuition. In fact, the main reason for the beingness of many rangy companies that regroup vertical cling to chain of mountains (from raw material, production to sales and customers go) is the transaction woos between the steps in a value chain, due to information asymmetric and assumption of opportunistic behaviors. When big companies are able to set up a whole value chain, they will gain considerable advantages from cost decrease and from the fact that they avoided, at near stages, the pressure from the suppliers and customers. In order to maximize efficiency, the SMEs can only concentrate in plastered activities and thus can only be part of a value chain. These com panies were struggling in this competition. However, IT/IS gives SMEs get to increase their ability to compete by three possible ways (Rockart and Scott Morton) Increase efficiency in operations, create links with customers and suppliers to increase their switching cost, create newfangled products or new serve.The authors explain how IT/IS has watch on competitive advantages of the SMEs in three categories Internal Strategy, Competitive Strategy and Creation of the Competitive Advantages. The authors precise two applications possible of IT/IS on internal strategy. Firstly, applications on the existing activities to increase efficiency and customers satisfaction land cost, but the authors stated this application is just basic and cannot be considered strategic. From the authors point of view, IT/IS should be applied in Management processes. Some model has been set up throughout the last three decades Business Systems intend (BSP, Hammer, M.M et al, 1980), Office automation met hodology (OAM, Sirbu, M et al, 1984) or also Business Process Re-engineering (BPR) These models can stage to the managers how their business is working and what kind of result can be expected, BPR can even shows the options.The decision reservation can be much easier and quick with helps from IT/IS. The most two most usual competition strategy are Cost reducing and Differentiation. However, Porter and Al. prepare concluded others ways to turn the competition virtually in the IT/IS era Use the IT/IS to change the rules of the competition in the industry, create competitive advantages by conclusion the companys ability to outperform its rivals, create new business. The authors analyze the competition strategy in two aspects, according to Porters study look upon Chain Analysis and Competitive Forces. Value chain is a framework for identify all the activities and analyze how they affect the companys cost and its value delivered to the customers. Value in this notion can be divide d into 2 types Value limpid and direct from Primary activities and Value implicit, indirect from support activities. The authors idea is to use IT/IS to move some somatogenic activities in the value chain on line (customers orders gathering, information collecting) or make some physical activities less costly (communication).This way, the SMEs can resolve one of their biggest problems is the high transaction costs. They also impart the chance to alter the services provided to make their operations more appealing to the customers, compared to part of other large groups value chain. According to Porter, there are five competitive forces Intra-industry rivalry, new entrance, customers bargaining situation, suppliers bargaining power and substitute products/ services. IT/IS can change the relationship between an industry and its suppliers, decrease the suppliers bargaining power. Furthermore, by accelerating the innovation, SMEs can create a technology barrier for new entrances whil e developing new competitive ordnance for intra-industry competitors. Concerning the creation of competitive advantages, the authors stated five different strategies for SMEs in the new IT/IS era Differentiation in price and product innovation using IT/IS to gather more customers preference on existing products/ services and change the enterprises products/ services accordingly or to have more promotion convey at low cost and establish the brands imageExisting cost decline like in promotion and distribution cost or Provide new inexpensive services Innovation increase the businesss efficiency, reduce products cycle life developing extend the enterprises scope and its score business based on the reach of the new telecommunication and transportation technology and finally, Alliance by using IT/IS in communication and information sharing. In the end of the article, the authors conclude that an alignment between IS strategy and Organizational strategy is necessary for the competitive ness development of SMEs that include the alignment between four elements Business Strategy, Organizational Infrastructure processes, IT strategy and IT infrastructure and processes. Basically, the authors put forward on the managerial role in this application the strategies and decision making concerning the enterprises IS should be considered as part of the organizational strategies depend on the enterprises goals.II. Why it is important to the centering of the IT systems?The article insisted on the important role of the IT systems in the management of SMEs, in order to create competitive advantages in the economy dominated by large groups. IS can now be considered as a weapon, a way that turns the powerless SMEs from before to dangerous competitors. asunder from companies in the Information field that actual strongly just in the last decade like Facebook or Google, a lot of others companies in others industries are making use of IT to find a blue ocean and grow. IS can change a companys value change by reducing cost and making it different from others companies, creating the competitive advantage. IS also can change the competition rules, limit the domination of large groups, create chances for SMEs to find its make way to develop and stand its ground. However, the development of the Information can also create entrance barriers for these companies.In my opinion, the development of the IT/IS in the past decades has made the global economy much more animated and stir. Considering these points, all managers should value the position of IT/IS strategy in their overall strategies, especially managers of SMEs, who will have to conceive of of IT/IS as their surviving paths. The managers should consider the enterprises goals and objectives invest in RD to find an IT/IS tools/ facilities that can respond to the enterprises demands, build a strategy of IT/IS development in short term and in long term and invest in IT/IS infrastructure and processes. Since the innovation speed of the IT/IS world is very fast, every IT/IS strategy have to consider and give-up the ghost room for regular update and development. In conclusion, Information systems have an indispensable role in the creation of competitive advantages nowadays. Company that can make good use of IT will be receiving limitless opportunities.III. ad hominem thoughts and opinionsI worked as a sales assistant and later managers assistant in an international company, also I studied in the international economy for about five historic period now. From my experience, the globalization that was only for transnational and multinational companies before is now also opening its doors to SMEs, and that was the result of the Information Technology development. The world is now flat (Thomas Friedman, 2005) and It create opportunities for SMEs in even developing countries to find their ground in the global value chain, just take for example the information, financial services outsourcing in India.My ex-employer worked in the high fashion field so the only application of the IT/IS in its activities is in promotion Aside from specialized magazines, Facebook, website and newletter emails were all important channels that help the company to establish Its brand worldwide, since It only have one siege in Hanoi. When I worked as Managers assistant, I also participated in the establishment of the KPI systems of the company, a systems that allow employees performances to be digitized and evaluated by the computer, it was a system applicable in the world Resources Management. Unfortunately, I did not get to see its result.

Scarlet Letter Essay Example for Free

ruby-red Letter EssayThe Scarlet Letter There are many forms to degrade a person, some are deep wounds that can leave an imprint forever, and some go through one spike and out the other. There have been many occasions where ones life is played upon, where the only solution is death. moreover there are cardinal of those imprints I want to focus on r sluicege and hatred and how these two abhorrent features can destroy a person physically and spiritually. Revenge is defined as to reduce punishment in return for injury or insult. In Nathaniel Hawthornes novel, The Scarlet Letter, we find that two char movementers constitute this theme. Roger Chillingworth and Reverend Arthur Dimmesdale have an extensive conflict that portrays an example for us. The clergymans shy and sensitive reserve had balked this scheme. Roger Chillingworth, however, was inclined to be hardly, if at all, less satisfied with the aspects of affairs, which Providence- using the avenger and his victim for its own purposes, and, perchance, pardoning where it seemed most to punish- had substituted for is black devices. In this quote from the book, it states that Roger Chillingworth, being the doctor of Dimmesdale, entrust use his medications against him. Chillingworth suspects of Dimmesdale committing a great sin that involves his wife Hester Prynne. Calm, gentle, passionless, as he appeared, there was yet, we fear, a quiet depth of malice, hitherto latent, precisely active now, in this regrettable old man, which led him to imagine a more intimate revenge than any mortal had even wreaked upon an enemy.To make himself the one trusted friend, to whom should be confided all the fear, the remorse, the agony, the ineffectual repentance, the backward rush of sinful thoughts, expelled in vain Chillingworth is taking advantage of being Dimmesdale so called friend, so he gets him to confess this reat sin that he is being suspected upon. He will be asking questions that will provoke Dimmesdale o r quite an make him think in such a way that he will express it physically. The causality why Dimmesdale seems to be sick is because of the secret sin he keeps inside, its destroying him.Making him weak, pale, rather old, and putting him in a position where he believes that medicine will cure it. Dimmesdale being the preacher of the town will have a great spiritual agony that will haunt him through this life and the next, making this the spiritual sickness that will not leave unless he confesses. And the cause of this all would be Chillingworth. hatred can destroy victim or attacker, being an intense dislike, extreme aversion or hostility. entirely of these aspects, Chillingworth was putting upon Dimmesdale, slowly making him pay for the sin. In a word, old Roger Chillingworth was a striking try of a mans faculty of transforming himself into a get, if he will only, for a reasonable space of time, undertake a devils office. He was going through stages of hatred that transforme d him into something that he didnt foresee. Chillingworth was turning into a devil at heart a blink of an eye. Hester said to Chillingworth while talking to him about Dimmesdale, Since that day, no man is so nearly him as you. You tread behind his any footstep. You are beside him, sleeping and waking.You search his thoughts. You burrow and rankle in his heart Your clutch is on his life, and you cause him to Chillingworth is like a dark shadow haunting Dimmesdale every mille-second of the day, and Dimmesdale not knowing what Chillingworths real intensions are. In this case, hatred was destroying both Chillingworth and Dimmesdale, one turning into a devil and the other being tortured and pressured. With this I come to a conclusion that revenge, hatred, and a person, dont mix well. salutary like oil and water.Think about having the conscience follow you throughout your life, that with a simple act of these implements you completely destroyed a person into pieces. It degrades him or her, self-esteem drops down to a low level, but most importantly you can put that person into a place where death is the only settle to escape. A rattlesnake, if cornered will become so angry it will bite itself. That is exactly what the harboring of abhor and resentment against others is a biting of oneself. We think we are harming others in holding these spites and hates, but the deeper harm is to ourselves. E. Stanley Jones

Song of Myself Essay Example for Free

phone c alone of Myself-importance EssayWalt Whitmans verse line often relies on names to convey six-fold aspects of the world. Indeed, by dint of the catalogues of people, places and things that he uses in his poetry, Whitman is able to display and equalise on a breadth of aspects of life that make his poetry applicable to to a greater extent people and in addition present his commitment to placecasing unlike perspectives. Because hes able to include so many contrastive things, cataloguing becomes important in not limiting the scope of his songs, and it in any case provides a unique rhythm to Whitmans poems that few poets effectively replicate. This cataloguing system is signifi reartly present in his Song of Myself, which features numerous leanings and tackles significant themes much(prenominal) as individuality operator and how people navigate living in the world. Because the disposition of the cataloguing poetical device allows the verbaliser to use multi ple things to explain a phenomenon, lists in Song of Myself allow Whitman to explore the conglomerateness of identicalness and how individuals are formed from social forces and from within.Indeed, the list that I will explore demonstrates that both the bole and the psyche are important factors for identity development, and that any Song of Myself relies on a variety of things to truly demonstrate identity settles from some other(a)wises, physicality, spirituality, and a holistic collection of factors from all aspects of the world.It is quite common for Whitman to use the listing poetic device, and he uses it effectively to demonstrate a breadth of subject. For example, in his poem I Hear the States Singing, he discusses the vary carols I hear / Those of mechanics each one tattle his, as it should be, buoyant and strong / The carpenter singing his, as he measures his plank or beam / The mason singing his, as he makes ready for work, or leaves off work (lines 1-4).The poem goes on to include the shoemaker, the mother, and other people who live in America and how exactly each one sings. Indeed, in this poem, Whitman lists numerous different experiences that different faces of the American workforce might have, using their job titles and the common theme of music to ignite different aspects of American life.Whitman demonstrates how Each is singing what belongs to her, and to none else / The day what belongs to the dayAt night, the party of offspring fellows, robust, friendly, / Singing, with open mouths, their strong melodious songs (lines 8-10), raiseing that everyone in this list of people each has their own inte easeingness on identity and their own voice in the song of America, allowing this list to demonstrate a mixed perspective on what identity means and what the actual makeup of a community is.Indeed, this poem is the undefiled representation of the Whitman list not only does it use this list of individuals to make a point astir(predicate )(predicate) America and individuality at the same time, but the poem relies on the repetitive but varied rhythm that the list provides through its consistent use of a pattern of listing people. This rhythm demonstrates the wide-cuter intend of the list it provides a consistency and pattern for the poem to base itself off of, thereby showing the interconnection of the people discussed in the poem, but also allows each soul a large amount of individuality through the poem as fountainhead.In particular, Whitmans Song of Myself is emblematic both of his work in general, especially his most famous Leaves of Grass, and the way in which he uses lists as a poetic device. Song of Myself explores individuality simply through its title, and looks at the numerous ways in which an individual is able to intend oneself.Obviously, one can pick oneself apart as an individual and start there My tongue, every instalment of my blood, formd from this soil, this air, / Born here of parents born h ere from parents the same, and their parents the same, / I, now thirty-seven years old in holy health begin, / Hoping to cease not till death (Section I). Here, we see the atoms of the speaker of this poem, their origins, and their age, clearly placing an individual at the center of the identity of this speaker. Other forces are at play in this poem, however Whitman also uses lists to show other forces on identity.He states, Trippers and askers surround me, / People I meet, the effect upon me of my early life or the ward and city I live in, or the nation, / The latest dates, discoveries, inventions, societies, authors old and new, / My dinner, dress, associates, looks, compliments, dues, / The real or see indifference of some man or woman I love, (Section IV), demonstrating how a variety of others have also impacted the speakers identity and show that any Song of Myself also necessarily includes the voices of others.This poem embodies why Whitman uses lists because it allows him t o send a variety of messages that all point back to the individuality of the speaker, even though the lists themselves may or may not be about him. Because of this, Whitman is able to demonstrate a more complicated perspective on identity and also show a number of different factors that can affect it. Indeed, the lists in Song of Myself demonstrate a broad interpretation of identity and the depth of which different identities are connected to one another.Section five of the poem explores the speakers relationship with his soul, saying, I believe in you my soul, the other I am must not abase itself to you, / And you must not be abased to the other (Section V). This section of the poem deals directly with the selfs relationship with the soul, and how this aspect of identity is closely related to a larger spiritual realm. The speaker asks the other to Swiftly arose and spread well-nigh me the peace and knowledge that pass all the argument of the demesne, demonstrating a much broader connection to the world through the soul.Indeed, as the rest of the poem has shown, identity is connected to many different factors such as other people and internal thoughts, but in this section of the poem, Whitman clearly separates the soul from the body and demonstrates that identity is connected to both. The lists in Song of Myself and other Whitman poems allow the poet to depict the interconnectedness of various aspects of identity and life, and also the complexity with which identity is formed.The list itself in Section V also shows how complex the relationship between the body and the soul. Whitman states that the speaker knows that the hand of God is the promise of my own, / And I know that the spirit of God is the brother of my own, / And that all the men ever born are also my brothers, and the women my sisters and lovers, / And that a kelson of the creation is love, (Section V), showing that identity is clothed up in many different forces.Indeed, the soul is clearly a par t of identity, as well as the hand and spirit of God, all the men and women ever are to be considered siblings, and that creation as a larger concept is essential to this speaker and his identity. The list itself continues to compound upon these complexities as the speaker states, And inexhaustible are leaves stiff or drooping in the fields, / And chocolate-brown ants in the little wells below them, / And mossy scabs of the worm fence, heapd stones, elder, mullein and poke-weed (Section V).This natural imagery demonstrates yet another complex relationship with the selfs identity here, the conversation that the self has with the soul is complicated through its connection with the physical earth and nature, showing yet another aspect of identity that the speaker and Song of Myself must grapple with. This list shows the essential mind/body disconnect present in identity, and also the widespread influences that the world and other people have on oneself. In addition to this one, many of the lists in this poem show how complex identity can be and show how many things constantly affect it.For example, the speaker states, The big doors of the uncouth barn stand open and ready, / The dried grass of the harvest-time loads the slow-drawn wagon, / The clear light plays on the brown gray and green intertinged, / The armfuls are packd to the sagging mow. / I am there, (Section IX), again showing a broad connection to the world and the selfs constant and close relationship with the earth. Not only does this show the worlds relationship with the self, but also the selfs relationship with the natural and the soul.Again, though, its not simply spiritual and personal selfhood that dominates the speakers mind. Whitman shows other members of society, stating, The married and unmarried children berate home to their Thanksgiving dinner, / The pilot seizes the king-pin, he heaves shoot down with a strong arm, / The mate stands set up in the whale-boat, lance and harpoon are r eady, / The duck-shooter walks by silent and cautious stretches, / The deacons are ordaind with crossd hands at the altar, (Section XV), showcasing other ordinary members of societys interaction with the world.Lists in Song of Myself consistently demonstrate the multiple communities that individuals are involved with. Walt Whitman uses the poetic device of cataloguing consistently in his poetry to demonstrate the multifaceted forces that influence identity formation and the complicated realities of life in the real world. Indeed, throughout all of his different poems, Whitman uses the list to show different perspectives on the world, different types of people, and the many different things that can affect a persons self.In his Song of Myself, Whitman demonstrates just how complicated a persons identity is, and how it interacts with the rest of society. Through his lists, he reinforces exactly this by being able to give notice to many different people, places, things and ideas, Whitm an is able to more aptly describe the complexity of the world and, moreover, the difficulty in pinning down identity.These lists show just how difficult it can be to sing oneself, and just how much can go into it not only do other people, ones own soul, a connection to nature and the more psychological aspects of selfhood affect someones identity, but the holistic aspects of the world and its interactions with people farther complicate the speakers identity in this poem. Indeed, in a poem all about identity and ones interactions with the world, lists serve a great role to shed light on the complexities of identity and the ways in which multiple factors influence people.

Life as a Master Cosmetologist Essay Example for Free

Life as a Master Cosmetologist EssayWhat is a outmatch cosmetologist? A master cosmetologist is an individual that has knowledge and skills in the field of cosmetology through advanced education. Cosmetology is defined as the art and lore of beautifying and improving skin, sensory hair, and nails. (Houghton Mifflin, 2009) In order to obtain the title master cosmetologist certain shootments must be met. A master cosmetologist may provide beauty function, massages and scalp treatments, apply make- up, style wigs, perform some hair removal and provide nail and skin care services. Life as a Master Cosmetologist A master cosmetologist has several advantages.One advantage from loping as a master cosmetologist is the option to work on skin, hair, or nails. Many choose to work in a specific field after(prenominal) they are cleard. Job titles reported for a master cosmetologist are hair stylist, hairstylist, hair dresser, hairdresser, barber stylist, theater director stylist, p latform artist, celebrity stylist, make-up artist and nail technician. A utter issued license is required to dress cosmetology, although educational requirements to receive such license vary depending on state.Georgia State Board of Cosmetology low requires an individual to receive 1500 credit hours from an accredited cosmetology school. Coursework is taught by licensed professional instructors and consist of lectures and labs covering bacteriology, sterilization, customer service and lineage. (Master cosmetologist, 2011) Additional coursework includes anatomy, physiology and chemistry. Secondly, the individual must submit an finishing to state board for an examination date. You must past a written and practical exam with a score of 70 or above. Following, an application for initial licensure along with a m unityy order must be submitted. The fees vary by state between $30 and $50.A Master Cosmetologist License should be renewed every two eld before March 31. Some states may allow a license holder to apply for reciprocity in another state. Reciprocity may be extended to licensees from other states or countries that cod quasi(prenominal) training and licensing requirements. The state of Georgia does not reciprocate with Florida, Hawaii, New York or California. There is an endless list of mull descriptions associated with a master cosmetologist. A job description is defined as a roll that outlines all duties and responsibilities of a particular position in a salon.The following entries are examples of such job descriptions. *Develop new styles and techniques. *Demonstrate and sell hair care products and cosmetics. *Operate cash registers to receive payments from patrons. *Shampoo, rinse, and spring scalp, hair or hairpieces. *Update and maintain customer information records, such as beauty services provided. *Bleach, color or tint hair using temporary, demi-permanent, semi-permanent, or permanent hair color. * Schedule thickening appointments. *An alyze patrons hair and other physical features to determine and recommend beauty treatments or suggest hairstyles. Cut, trim, and square off hair or hairpieces based on customers instructions, hair type and facial features. *Keep work move clean and sanitize all tools, implements, and equipment. The skills of a master cosmetologist are limitless. Providing private assistance, emotional support, and other personal care has proven to be the most valuable. Others include but are not limited to perform for or working directly with the public, thinking creatively, updating and using relevant knowledge, active listening, time management, vox populi and decision making, critical thinking and management of financial resources.Being aware of others counterbalanceions and understanding why they react the way they do is an important skill known as social perceptiveness. (E-Best resumes, 2011) Employment Most employers require a person to have a high school diploma or GED and cosmetology license. Candidates must have a professional presentation and strong customer service skills. (Cosmetologist career profile, 2011) Employers may ask that a salon stylist also provide an custom portfolio and resume. A portfolio is a collection of photos and documents that reflect your skills, accomplishments, and abilities in your field.A resume can be described as a written summary of a persons education and work experience. By law, a master cosmetologist must display his or her credentials at his or her station, and clients may ask to see a license in areas where the license need not be displayed by law. A lengthy career in cosmetology may move physical damages to the body. These damages would be considered disadvantages of working as a master cosmetologist. One disadvantage would be carpal tunnel syndrome. Carpal tunnel syndrome is caused by pressure on the median essence- the nerve in the wrist that supplies feeling and movement to parts of the hand.It can lead to numbness, t ingling, weakness or muscle damage in the hands or fingers. Varicose veins are swollen twisted and sometimes inhumane veins that have filled with an abnormal collection of blood and would be considered another disadvantage of this profession. Moreover, lower stick out pain is triggered by a combination of overuse, muscle strain, and injury to the muscles, ligaments, bones and discs, making the back much prone to injury and re-injury. Low back pain can lead to overall imbalance in the spinal structure. Occupational Outlook The market seems favorable in years to come for cosmetologists.Cosmetology could be one of the few recession proof careers things would have to get pretty bad for most people to restless taking haircuts and hairstyling out of their budgets. In fact, as stress and anxiety about the economy rise, so does business at salons, where clients can find relaxation and relief in the midst of the turmoil. (Cosmetology career trends, 2011) According to SimplyHired. com, a s of 2010, the average salary for a master cosmetologist is $31,000 per year. Income may vary due to customers tipping habits, services provided, experience of the cosmetologist, and whether he or she works on commission.The demand for cosmetologist is expected to grow by 20% between 2008 and 2018. Opportunities should die hard plentiful, especially for new graduates seeking entry-level positions. Finally, to be successful you must take ownership of your education. Not surprisingly, employment pull up stakes be greater for those with professional experience and those licensed to provide a broad reach of services. A demand for specialized hair services has increased in recent years. This trend will continue, leading to a favorable occupational outlook for cosmetologists.

Racial Prejudices Essay Example for Free

Racial outrages EssayWhat is prepossess? set of learned beliefs and values that lead a person to be biased against an an some other(prenominal)(prenominal) members of other sorts. -prejudices are convenient(bequem,brauchbar,passend) and faulty. - sight are not seen as individuals, biased the great unwashed label other people to particular(a) groups -prejudice is mostly based on inaccurate information about people Prejudice originates from collar common parts(these parts make up a prejudiced belief)1. Generalisations -a actu anyy broad , simple control about a group of people -here is perhaps an appropriate point to provide an example in all catholics or when the word they figures strongly -key words for generalisations are all and they generalisations are also very inaccurate , because we are not justified in saying that all members of these group or race dowry the same characteristic features. G. are unfair descriptions of people and they are mostly based on very in complete information. Having met one member from a different group with an extraordinary behaviour ,we often sorb that all mebers of this group show this same extraordinary behaviour. 2. Stereotyping.- misinform,often minus image of a particular group of people -a stereotyp often contains a grain of truth , but this grain of truth is combined with an exaggerated and undue image of this group. Ethnocentricity -there are two types of prejudices 1. prejudice against all outsidersyour group is the only right and proper,all other groups are excludud,other groups are portrayed as being strange and inferior. 2. prejudice against proper(postnominal) groups- you are open to cope with some other groups,but you disapprove a special group of their religionthats why you have a prejudice against this particular group.But this kind of prejudice does not express that your religion is the best and that all other religions are worser than your ingest one. You are only biased against this particu lar religion. -prejudice against all other groups is called ethnocentricity Prejudice and discrimination Discrimination -Speaking of Discrimination against a special group we mean the combination of prejudice with actions In this sense the word discriminating means that we are treating a group in a negative way. -the effect of people are discriminated againstloss in terms of money ,housing,education -the forms of Discrimination1. verbal abuse(anti-locution)through specific termsundermines their confidence-feeling of I am not desired in this society 2. Discrimination in jobsRefusal of jobs to a groupdisadvantage in terms of jobs,income,personal decline. 3. Attack on propertydestruction of carsExpulsion because there is a lack of physical security 4. Physical attack-Assaults on group membersstabsdeathsfurther lack of securityangerfrustrationformation of self-defence groups 5. Genocidemass murder of allextermination of whole families and pagan groups.Racial prejudice or racism -alway s aimed at special groups -racism bases on the belief that one group(identified by their physical appearance,the skin colour) is naturally superior to other groups-the superior group therefore holds the view that other groups get inferior opportunities and treatment,the belief in superiority is only the medium or justification for oppress other groups. -racismhostility of any group towards other groups on the basis of perceived physical features. why do we have prejudices? several reasons 1. the warped personality.-children brought up in a tense and repressive family-inclination towards own authoritarian attitudes -individuals resentment about his or her childhood finds an outlet in hostility towards minorities -As to Adorno the prejudice springs from approximate childhoods and defective personalities 2. Scapegoating -frustration-aggression theory combined with the use of the idea of scapegoat= The own failure of people(such as pecuniary security,good job,status symbol) evokes fr ustration. The people are not acquainted with the real cause of their failure.Their frustration develops into aggression. Frequently,as a result the people search for weaker groups to lay the blame on them. This groups are guilty of an individuals failure and frustration these people fetching blame for an failure of other people are described or represented by scapegoats. complaisance -friends ,family your whole environment will induce you to share their views. They prevail upon you to be prejudiced against a special group. -The group pressure will cause you to agree with the group you are member of.

Song of an Innocent Bystander Essay Example for Free

Song of an Innocent Bystander EssayI am a disconsolate person is Fredas sentiment of herself justified?From the mouths of babes comes the truth. From the time these words are spoken Freda is OGradys favourite hostage, and through this she sees a chance to desexualise her own safety by staying on his good side. When the siege is all over however Freda finds herself represented as a negative person by what Theo wrote on some napkins. Without anyone to tell her shes not bad, she is dominated by Theos plenty of her as recorded on the napkins. The napkins, which implicate Freda in Theos death, create problems for Freda because, by keeping them deep she is made to feel she has something to hide. It is as a result of these factors that in Fredas view she is a bad person.The bad man. is how Freda refers to John OGrady. Though in implicating OGrady as a bad man Freda is also revealing her view of herself as a bad person. From the very beginning of the siege OGrady took a liking to Freda, calling her honey, an self-evident mansion house of affection. Seeking safety Freda found that by befriending OGrady she could at least keep back some mold of her fate. As she grew older Freda began to feel that being able to connect with OGrady must have meant that she too was as bad as everyone said OGrady was.OGrady was the only person Freda could connect with and the only person who showed any sign of friendliness to her during the siege. At the very beginning of the siege OGrady asks the other hostages to take care of Freda. They all deny to do so and she is placed in Theos care on OGradys orders. Freda, having witnessed this would have felt unwanted which would lick her more vulnerable to OGradys overtures of friendship and her feelings of having been an accomplice in his badnessThere is something potent about compose words. They can be held, scrutinized, each reading taking them further into the soul of the reader, planting them deeper. Fredas mum, in an causa l agency to protect Freda from being slaughtered by the media hid the napkins that Theo had written on and, in effect changed the impact the siege itself for Freda. To a nine-year-olds mastermind, the only reason to hide such information was because it was either bador implicated mortal as bad. The napkins became a testimony to Fredas badness. Freda had no counseling after the siege and her mother was busy with lawsuits, pursuit compensation for the impact of the siege on the basis of Freda being a victim. Freda let her imagination and her mind seize upon the apparent attack on her innocence that is portrayed in the napkins and fearing being persecuted by the media.She in brief found her life dominated by them, to her everyone must be able to see she was bad, everyone must have noticed. In Fredas mind the napkins had been exaggerated to such an extent she could not find any good in herself and was constantly reminded by their presence that, in Theos opinion, she was a crazy litt le bitch, freakish and, sick in the head. With words exchangeable this running through her head it is no surprise that throughout her teens Freda thought herself a bad person. The napkins became a guilty secret and Theos views of Freda were unchallenged by Freda or anyone else, because of this Freda took Theos word for fact and believed that the napkins revealed her trustworthy character.That crazy little bitch is telling him to land. The napkins implicate Freda in Theos death and OGradys suicide was directly conjugate to Theos death. Freda, as the sole survivor of the three feels responsible. This leads to guilt and her belief she must be a bad person.During the siege Freda had known the gun was not loaded, OGrady had told her it wasnt. When Freda said Do it (shoot Theo) she wished to scare Theo while OGrady was threatening him. Freda was barbarian and wanted to punish Theo because Theo was trying to separate her from her way out, which was, she believed, with OGrady. As the s iege draws on Freda learns that OGrady has been lying to her and so when he tells her he has loaded the gun Freda doesnt believe him. She doesnt intervene to stop him carrying out his threat to shoot Theo through the door. She probably feels guilty because had she believed him she might have been able to use some of her influence over OGrady to protect Theo. It is this guilt which Freda feels supports her belief that she is a bad person.Freda feels she is bad because of the way she is portrayed throughout Theos napkins. Theos inculpatory words and negative perceptions of Freda surviveas testimony after the siege. If Freda had had counseling or been able to go for her account of what happened in the siege it would have been unlikely that Theos view of her could have been so powerful in shaping her view of herself. Freda is not a bad person but she has been made to feel like one.

Morality and Money Essay Example for Free

Morality and M wholenessy experimentNo doubt, Money is an essential, al close to indispensable article in the amaze day world. It is the gold done which we can purchase all the necessary comforts and amenities of life. If you hold in money, you can obtain what seems unsurmountable to others. It is the money which gives man, confidence, creditworthiness, credentials, capacity, capabilities and courage. In present day materia diagnoseic world, money has perish very powerful. In the present day corruption, cut throat competition, callous degradation of moral and ethical values, ar for the pastime of grabbing and accumulating much and more money. The prestige, respect, social status, commanded by a person is calculated per his monetary status. Time has gone, when we valued a person in evaluated of his moral and ethical values. People were earlier known for keeping their words, for donating every af sanee to a donee. Now people ar know in terms of their ranking in the list of rich of the world. Money has become the centre of all activities. Money and muscle power have become essential ingredients of a successful political leader.Money is regarded as omnipotent by a fewer people, particularly by the poor. As whatever one does not possess, one aspires it badly, and it becomes mono aim of achievement. For the rich, that owe lots of money, still craving to earn more and more, by hook or by crook, with fair or foul means, without caring even for their own health, own family. They are the servants of money, earning money not for the sake of themselves but for the sake of money and a time comes they find themselves unable to use the money for their happiness.They are unable to eat, unable to taste the most delicious dish, unable to move, walk or enjoy because they give birth from many diseases which are the result of their undue craving for wealth at the cost of health. Can one purchase anything with the power of money? No, one cannot. You cannot purchas e inner satisfaction with money, you cannot purchase the lost spring chicken with money, you cannot purchase time from the death at any cost.Those who earn money simply to a have more money, more balance in their accounts are no better than the proverbial miser king Midas. lush love for money, make a man slave of money. Money is important for our life, but it is not the most important thing for a human being. Those who use money for fulfilling their necessities, acquiring reasonable comforts and for the offbeat of a common good, are the masters of money. But those who earn money just for the sake of change magnitude its volume and number are slaves of the money.They are the most unfortunate creatures of God who know well that whatever money they are earning, cant be taken an iota of that when they die even they are minting more and more money. What a paradox Money has become their master and they are just slaves, having no peace of mind, no moral and ethical values, no inner sat isfaction. So it is rightly said that money is a good servant but a bad master. Let us use the money for our comfort, not for the sake of money, minting more and more money.

Burning the identification cards Essay Example for Free

Burning the denomination cards EssayThe leadership style sh proclaim in the 1982 film Gandhi is based non on force or intimidation, besides on a more subtle, inspirational, and principled approach. Where many leaders rely on charm or fear and have moreover their have got benefit in mind, Gandhi led by setting a clear example and aiming to determine his followers and subordinates, setting a solid example and using his powers of persuasion to keep his movement virtuously exemplary, nonviolent, and ultimately successful.Throughout the film, Gandhi follows this approach consistently. For example, at his first public act of civil disobedience (burning the identification cards that South Africa forced Indians to carry), he acts to inspire others to follow his example, though clearly he faces the perils of guard brutality and arrest. At a large meeting shortly thereafter, he uses reason and principle to devolve his audience, some of whom vow to use violence against South Afric an police for violating their rights.He does not have sight of his own commitment to nonviolence and appeals to their sense of superior morality by defying injustice but refusing to answer violence with violence, Gandhi illustrates for the audience both the methods and the intended effects. Later, after he returns to India and becomes involved with the growing pedestal rule and nationalist movements, he sets himself apart from more politically ambitious leaders (like Nehru and Jinnah) by active and dressing like Indias many poor peasants and, again, adhering rigidly to his nonviolent civil disobedience.He does not transmit deviously, compromise himself, use people, or contradict his goals instead, he leads not for his own glory, but for the often greater benefit of India itself. In doing so, Gandhi does not issue orders but certainly commands his followers respect. In my own experiences, I have often responded best to leaders who lead not by using and intimidating their subordi nates, but by consistently following their own principles, clearly conveying why certain things must(prenominal) be done, and never losing sight of the bigger goals.Indeed, this inspires confidence because such leaders do not behave hypocritically or immorally they do not let ego get in the way of life of accomplishing the chief task and assume the same risks their followers face, thus subordinating themselves to their goals without being misled by their own personal ambition or benefit. This relates well to one of my favorite employers, who led by setting examples, instructing, and persuading kind of than bullying. While we were certainly not engaged in any epic struggles, she led in a similarly non-commanding manner, without ulterior motives or excess self-interest.She functioned more as a mentor, instructing kinda than micro-managing and placing the greater pop the question (our tasks and projects at hand) above her own desire for power or authority. Instead of demeaning her subordinates, she related to us directly, giving us credit for our intelligence and feelings and appealing to our sense of right and wrong to get points across. In doing so, she let us focus on our work without creating resentment or undermining us (or the company), and she knew that employees who feel reckon are often more productive.Also, she did not separate herself very rigidly from her subordinates while she did not bring in herself as our friend, she was nonetheless friendly, approachable, and patient. She also assumed some degree of risk by defending her employees, rather than feigning support and then denying it when risks appeared. By treating us as capable, intelligent individuals, rather than devices for her own advancement, and she did not behave with the hypocrisy often seen in employers whose do as I say, not as I do approach is often counterproductive.Like Gandhi, she was often conciliatory rather than directly commanding, which made us feel more at ease and thus o pen to her commands (which appeared more like friendly requests). In general, I find that effective leaders share Gandhis sense of perspective they do not lose sight of the goals they wish to achieve, and as leaders they do not place themselves ahead of what they pauperism to achieve. BIBLIOGRAPHY Gandhi. Dir. Richard Attenborough. Perf. Ben Kingsley, Candice Bergen, Martin Sheen, Ian Charleson, Saeed Jaffrey. Columbia, 1982.

Hitler Speech Essay Example for Free

Hitler Speech EssayAdolph Hitler is know by his charismatic someoneality, his strict military stakeground, and his expressive and formal attitude in giving lyrices. Hitlers speech given on the 26th of September 1938, among all in all the millions of voice communication that he addressed to his audience, is the or so enthusiastic, optimistic, and motivated speeches Ive read. Hitler started off his speech insisting to solve the problem he has in Europe, he showed that he is persistent, determined and eager to do so. Withdrawing and not resolving the issue was not one of his options, he was strong minded to get to the bottom of it. Hitler believed that, with the faith of God, he result succeed. Hitler used unusual words when addressing specific people and countries. Him using terms such as crazy so-called, illustrates that he was indeterminate and alleged that these statesmen of Europe were not even qualified enough for their positions. Moreover, he also labeled the y erupt hful states they formed as so called states Hitler didnt even identify them as real states. So-called is subject of slogan used to falsely think of something.Europe thought it had skilled and entitled statesmen whom formed newfangled states, barely to Hitler they were anything but eligible statesmen whom formed anything but upright states. Hitler, later in his speech, mentioned a person named Mr. Benes he introduced him as This Mr. Benes. For Adolph Hitler to use such expressions, that proved that he pitted him, and didnt consider him as respectful human. Hitler knew all his lies. While giving his speech he was sending a message show that he wasnt fooled nor tricked.Part of the speech that grabbed my attention personally was Now the shameless part.. t their own brothers because of 2 reasons. He described the policies that were implemented by the government as terrible policies, but he didnt mention any specific word stating that, instead by axiom policy which. shoot at their o wn brothers it perfectly showed exactly what kind of policies they were, policies so dreadful to fact it will turn them against each other and start a civil fight. Hitler compared himself with Mr. Benes mentioning himself as decent solider, but Benes as a sneaky man, who did not play by rules.He proclaims that he will stand against him and keep back war if he has too, and he will stand by his people and protect them by saying he is their soldier. Hitler demonstrated himself as a patient man, he dealt with Benes in a sophisticated way. Hitler was so determined in gaining Germany their freedom, one way or another. Hitler was threating Mr. Benes. He showed it by giving him an offer, if he didnt accept it, Hitler would start a war. This indorsed his strength and power, he never took no for answer. If Hitler wants something he fights for it.What made Hitler confine such threats is because Mr. Benes made him wait for so long, and it exceeded his patience. Another thing I liked personal ly in Adolph Hitlers speech is when he talks about himself and his public, he makes it sound as if they are all equal, and they stand side by side, all of them together. He didnt make them feel he was a leader and that they had to follow and obey him.Hitler ended his speech with convincing his public, all the German people both men and women to fight with him, stand with him by his side against Mr.Benes. He motivated the public and encouraged them unless he was building confidence in them when saying they are stronger than before. Hitler also gave them an example of himself when he was an fair soldier, commenting that he didnt have doubts of succeeding, and having faith in victory. I think we was trying to point out to the public that, even though you are just a normal individual (just like himself back then), it wont prevent you from conquering your enemy.To come to a conclusion, from my point of view, I see this speech as a motivational speech to the public to fight against whoe ver isnt fair with them. It was also a kind of threat to Mr. Benes, threating him to make his decision faster or else, Hitler will start a war against him. Hitler dealt with his issue patiently, even though his patience came to an end, he didnt attack his enemy aggressively He simply warned him. Generally speaking, Hitler was a worldly wise man, a supreme leader, and role model to many.

Role of Media on African Americans Essay Example for Free

Role of Media on African Americans EssayAmong many of the ethnic groups that experient a combination of segregation, racism, and prejudice African Americans is one of the few that is still approach with one or more organises of inequality today. The legal age of African Americans came to the unite States from Africa to be slaves, while others are citizens or residents of the United States from partial ancestry a form of the native population. In 1619, the first recorded Africans were recorded in British North America in Jamestown, Virginia, and the numbers began to increase as more English settlers died from vulgar conditions and the Africans were brought to work as laborers. In the late 1700s the American Revolution occurred, which landed approximately 3 one thousand million Africans in slavery in the United States by the mid-1800s, (Centerw tot exclusivelyy, Brandon, 1984). In 1863 President Abraham Lincoln declared that all slaves in the United States from a Union wer e free. Meanwhile the declaration of Africans macrocosm free from slavery was cheerful event, it was also the dispiritning of a growing battle that lead to a different approach of discrimination including segregation, prejudice, and racism.By the 1900s, the African American population increased, which majority of the population lived in the grey states of the United States. The Southern states enforced the Jim Crow laws, which mandated racial segregation in all public facilities giving exsanguine Americans advantages oer black Americans in public schools, public transportation, restrooms, restaurants and drinking fountains. In order to eliminate the control that white Americans had over African Americans, African Americans began to build their own schools, churches, and communities.Although, African Americans building their own communities was the intention of avoiding the vexation of the Jim Crow laws, it still didnt prevent the African Americans from becoming victims of raci ally motivated violence. African Americans experience countless acts of violence incidents that lead blacks battered, beaten and even dead in some cases. White Americans begin to form organizations that promoted white power, leading the organizations to practice out violence and destroy African Americans property.A favorite white power organization called themselves the Ku Klux Klan and per organise acts against blacks that included lynching cross burnings, physical violence, and house burnings towards African Americans. Although, the Ku Klux Klan was formed in 1867, it has been rumors that there are nation that are still secretly members today. African Americans experienced a wider range of discrimination, segregation, and racism more so in the later days notwithstanding still annul in society today. In a perfect macrocosm, no one would be judged by the change of their skin and society would focus on a persons individual true character. lots times African Americans miss out on opportunities because they are being judged by the color of their skin, kind of than their abilities. The United States has tried to provide Americans the rights to equal opportunity, by creating the Affirmative action. The affirmative action eliminates people being granted opportunities based on their race, color, religion, gender, sexual orientation or national origin and ensures that minority groups inwardly a society receive equal opportunities.Although, the affirmative action was intended to diminish situations which cause people to participate in different forms of discrimination, but unless it could be fully proven that African Americans were being passed up for jobs, education, income and other forms of advancements there will never be a way to fully prohibit this form of discrimination. Today, there is still unequal opportunities and discriminatory treatment that occurs in the United States especially with African Americans.African Americans were affected by many forms of discrimination that decreased advancement to equal other races in society. They were faced with dual labor market, forcing blacks to work in lower labor market areas. Redlining was enforced by memory businesses from helping African Americans simply because of the area they lived in. Many African Americans wanted to better themselves by furthering their education, but suffered from institutional discrimination and given less information and aid for education.Knowing the history of the African American struggles on prejudice, discrimination, and segregation allows me to understand my roots and accomplishments of my ethnic group. Personally the history of African Americans affects me greatly, because it is the combination of struggles that has compete a huge role to my advancements and opportunities performed daily. The African American ancestors fought daily through all counts of discrimination helps that allows all groups of different minority groups the same equal rights for a dvancement opportunities.Although, the majority of the world views of African Americans has changed there are still people that choose to discriminate against African Americans by choosing not to change with the ways of the world and maintain prejudice. Acts of discrimination is performed but not as greatly as many years ago. African American culture has had a rough past journey, but in the long run the majority of the United States has made it possible for all African Americans equal rights and opportunities in life.

Green Marketing In India: Importance and Challenges

yard trade In India Importance and Ch on the wholeengesThis paper explains the design, importance, ch anyenges of reverse lightning merchandise. It besides includes whatever(prenominal) super C merchandising cases and its future in India. Green grocery storeing is a impudent concept which has true particular importance in the modern market. Green marketing is the marketing of yields that argon presumed to be environmentally safe. Other sympathetic terms practice sessiond ar Environmental Marketing and Ecological Marketing. Firms whitethorn favour to unripened their systems, policies fruits due to economic and non- economic pressures from their consumers demarcation partners, regulators, citizen groups other stakeholders. Indian lite localise and urban consumer is get more aware about the merits of green products. As a result of this businesses aim increased their rate of targeting consumers who are pay-to doe with about the environment.1. IntroductionEnvir onmental issues need gained importance in business as well as in in the public eye(predicate) life through out the world. It is not equivalent that a few hightail iters of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but either common citizen of our country and the world is concerned about this common menace of global warming.So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the fuddleds that manufacture or sell them.Clearly green marketing is part and parcel of over all corporate strategy along with manipulating the traditional marketing swagger (product, price, promotion and belongings), it dominate an understanding of public policy process. So we skunk say green marketing covers a broad r ange of activities.1.1 What is Green Marketing?Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human ask or wants, much(prenominal) that the satisfaction of these needs and wants occurs, with minimal detrimental concussion on the natural environment.According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing.Firms use green marketing in an attempt to address cost or pay related issues. In implementing green marketing, consumers, corporate and the governing play a truly important role. But there are few constraints in implementing it a equal(p) lack of consumer awareness, financial constraints, limited scientific hunch forwardledge, lack of stringent rules and competitive pressures. Green marketing involves start outing and promoting products and Services that satisfy your client wants and needs for quality, performance, affordable pricing and convenience without having a detrimental impact on the environment2. Four Ps of Green MarketingProductA firm needs to develop environmentally safe products to pose more impact on consumers than competitors. For this, it needs to identify customers environmental needs and develop products to address these needs.PriceUsually environmental benefit is an added bonus but depart often be the deciding factor between products of equal value and quality. Most customers will lonesome(prenominal) be prepared to pay a premium if there is a perception of additional product value.PlaceGreen products, in most cases, positioned broadly in the market place but very few customers will go out of their way to buy green products merely for the sake of it. For this, In-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits.PromotionPromotion includes paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Green marketers will be able to reinforce environmental credibility by using sustainable marketing and communications tools and practices.3. Why do firms go green?Firms may choose to green their systems, policies and products due to economic and noneconomic pressures from their consumers, business partners, regulators, citizen groups and other stakeholders(non market environment).Some other reasons may includesSome scholar claim that Green policies/products are profitable Green policies can reduce be green firms can shape future regulations and reap first mover advantage.Now a age firms are becoming more concerned about their well-disposed responsibilities (S.R). They suffer ta ken S.R as a good strategic move to build up an image in the heart of consumers. Even the socially responsible firms are getting leverage, whenever they intend to enter into foreign countries. There are example of firms like ITC, HLL (Surf excel) who are heavily promoting them as an environmentally concerned firms, where as there is example of firms who are work in this direction in a silence manner like Coca-Cola, who have invested crores of money in various recycling activities, as well as having modified their packaging to minimize its environmental impact. eyepatch being concerned about the environment coke has not use their concern as a marketing tool. Another big organization who is also working in this field without claiming any reference file is Walt Disney World (WDW). So we can see that firms in this situation have taken two perspectivesThey are using green marketing as marketing tool.They are working in this field without promoting the fact. switch in customers attitu de With increasing concern about environment, consumers attitude towards firms having green policies or green products are becoming motivating factor.Governmental pressure In all most all civilized countries Govt. has the equity to protect the consumers and the environment from the harmful goods or by products and fancy through law that all types of consumers have the ability to evaluate the environmental composition of goods. Govt. established several regulations to control the hazardous waste produced by firms and many by-products of production are controlled through the issuing of various environmental licenses, thus shaping the port of organization towards more socially responsible one.Competitive pressure Competition is the integral part of business and you cannot over look any competitive action taken by your competitor. So to be in the market you have to have a vigil over your competitors move for marketing its products. Some firms have taken green-marketing as a strategy to build up its image rather than inculcate it as a part of the policy and work silence. In some instances this competitive pressure has caused an entire diligence to modify and thus reduce its detrimental environmental behavior.Cost or profit issueFirms may also use green marketing in an attempt to address cost or profit related issues. Disposing of environmentally harmful byproducts, such(prenominal) as polychlorinated biphenyl (PCB) contaminated oil are becoming more and more costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur satisfying cost savings. When attempting to minimize waste, firms are often forced to re-examine their production processes. In these cases they often develop more effective production processes that not however reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. In other cases firms attempt to come end of pipe solutions , instead of minimizing waste. In these situations firms try to find markets or uses for their waste materials, where one firms waste comes another firms input of production. One Australian example of this is a firm who produces acidic waste water as a by-product of production and sells it to a firm involved in neutralizing base materials.4. Challenges of Green MarketingNeed for StandardizationIt is found that only 5% of the marketing messages from Green campaigns are entirely true and there is a lack of standardization to attest these claims. There is no standardization to au and thenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control jury needs to be in place for such labeling and licensing.New ConceptIndian literate and urban consumer is getting more aware about the merits of Green product s. But it is still a wise concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to action the masses and that will take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do estimate the importance of using natural and herbal beauty products. Indian consumer is exposed to wellnessy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to yield the green products.Patience and PerseveranceThe investors and corporate need to view the environment as a major(ip) long-term investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period.Avoiding Green MyopiaThe first rule of green marketing is focusing on customer benefits i.e. the primary reason why consumers buy certain products in the first place. Do this right, and cue consumers to switch brands or even pay a premium for the greener alternative. It is not red ink to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability.5. Golden Rules of Green MarketingKnow youre Customer key sure that the consumer is aware of and concerned about the issues that your product attempts to address, (Whirlpool learned the hard way that consumers wouldnt pay a premium for a CFC-free refrigerator because consumers dint know what CFCs were.).Educating your customers Isnt just a matter of letting people know youre doing whatever youre doing to protect the environment, but also a matter of letting them know why it matters. Otherwise, for a significant portion of your target market, it s a case of So what? and your green marketing campaign goes nowhere. existence Genuine Transparent message that a) you are actually doing what you claim to be doing in your green marketing campaign and b) the rest of your business policies are consistent with whatever you are doing thats environmentally fond. Both these conditions have to be met for your business to establish the kind of environmental credentials that will allow a green marketing campaign to succeedReassure the Buyer Consumers must be made to believe that the product performs the job its supposed to do-they wont forego product quality in the name of the environment.Consider Your determine If youre charging a premium for your product-and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients-make sure those consumers can afford the premium and feel its worth it.Giving your customers an opportunity to participate Means personalizing the benefits of your e nvironmentally friendly actions, normally through letting the customer take part in irrefutable environmental actionThus leading brands should recognize that consumer stockpileations have changedIt is not enough for acompany to green its products consumers expect theproducts that they purchase pocket friendly and also tohelp reduce the environmental impact in their own livestoo.6. Green Marketing CasesInterestingly, green marketing continues to be an issue of global interest. In fact, Google Trends reports that, on a sex act basis, more searches for green marketing originated from India than from any other countryMany companies are adopting green for capturing market opportunity of green marketing. Some cases areCASE 1 Best Green IT Project secern bank ofIndia Green emailprotectedBy using eco and power friendly equipment in its 10,000 newATMs, the banking giant has not only saved power cost andearned carbon credits, but also set the right example forothers to follow.SBI is also entered into green service known as Green Channel Counter. SBI is providing many services like paper less banking, no deposit slip, no withdrawal form, no checks, no money proceedings form all these transaction are done through SBI shopping ATM cards. State Bank of India turns to pinch expertness to reduce emissions The State Bank of India became the first Indian bank to harness wind energy through a 15-megawatt wind farm developed by Suzlon Energy. The wind farm regain in Coimbatore uses 10 Suzlon wind turbines, each with a capacity of 1.5 MW. The wind farm is spread crossways three states Tamil Nadu, with 4.5 MW of wind capacity Maharashtra, with 9 MW and Gujarat, with 1.5 MW. The wind project is the first step in the State Bank of Indias green banking program consecrated to the reduction of its carbon footprint and promotion of energy cost-efficient processes, especially among the banks clients.CASE 2 Lead Free Paints from Kansai NerolacKansai Nerolac Paints Ltd. has alwa ys been committed to the welfare of decree and environment and as a responsible corporate has always taken initiatives in the areas of health, education, community growing and environment preservation. Kansai Nerolac has worked on removing hazardous heavy metals from their paints. The hazardous heavy metals like lead, mercury, chromium, arsenic and antimony can have adverse effects on humans. Lead in paints especially poses danger to human health where it can cause damage to Central Nervous System, kidney and reproductive system. Children are more prone to lead poisoning leading to lower intelligence levels and memory loss.CASE 3 Indias 1st Green bowlfulThe Thyagaraja Stadium stands tall in the quiet residential colony behind the Capitals famous INA Market. It was jointly dedicated by Union Sports Minister MS Gill and Chief Minister Sheila Dikshit. Dikshit said that the stadium is going to be the first green stadium in India, which has taken a series of steps to ensure energy con servation and this stadium has been constructed asper the green building concept with eco-friendly materials.CASE 4 Eco-friendly Rickshaws sooner CWGChief minister Shiela Dikshit launched a battery operated rickshaw, E-rick, sponsored by a cellular services provider, to promote eco-friendly back breaker in the city ahead of the Commonwealth Games.CASE 5 Wipro Green ItWipro can do for you in your quest for a sustainable tomorrow reduce costs, reduce your carbon footprints and become more efficient all while saving the environment.Wipros Green Machines (In India Only)Wipro Infotech was Indias first company to launch environment friendly electronic computer peripherals. For the Indian market, Wipro has launched a new range of desktops and laptops called Wipro Greenware. These products are RoHS (Restriction of Hazardous Substances) compliant thus reducing e-waste in the environment.CASE 6 Phillipss Marathon CFL light bulbPhilips Lightings first shot at marketing a standalone compac t fluorescent light (CFL) bulb was Earth Light, at $15 each versus 75 cents for light bulbs. The product had difficulty climbing out of its deep green niche. The company re-launched the product as Marathon, underscoring its new super long life positioning and promise of saving $26 in energy costs over its five-year lifetime. Finally, with the U.S. EPAs Energy Star label to add credibility as well as new sensitivity to rising utility costs and electricity shortages, sales climbed 12 percent in an other than flat market.8. The Future of Green MarketingThe question that remains, however, is, what is green marketings future? Business scholars have viewed it as a fringe topic, achieven that environmentalisms acceptance of limits and conservation does not mesh well with marketings traditional axioms of give customer what they want and sell as much as you can. Evidence indicates that successful green products have avoided green marketing myopia by following three important principlesCons umer Value locatingDesign environmental products to perform as well as (or better than) alternatives.Promote and deliver the consumer desire value of environmental products and target relevant consumer market segments.Broaden mainstream appeal by bundling consumer sought after value into environmental products.Calibration of Consumer KnowledgeEducate consumers with marketing messages that connect environmental attributes with sought after consumer value. environ environmental product attributes as solutions for consumer needs.Create engaging and educational internet sites about environmental products desired consumer value.Credibility of Product ClaimEmploy environmental product and consumer benefit claims that are specific and meaningful. plug product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco certifications.Encourage consumer evangelism via consumers social and internet communicatio n network with compelling, interesting and entertaining information about environmental products.9. Some Eco- friendly products in IndiaHANDMADE PAPERS ECO WHEELSECO-FURNITUREHANDICRAFT PRODUCTS PAPER BAGS10. ConclusionNow this is the right time to ingest Green Marketing globally. It will come with drastic change in the world of business if all nations will make strict roles because green marketing is essential to save world from pollution. From the business point of view because a clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more get along to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc., in a safea nd environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green marketing, consumers are voluntary to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India. Live a green life and let the greenery of temperament live for ever