Discussion and Application Questions Essay

1. (a) The perpetration statement should be a clear, short, and to the point government agency of the companies purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic line of business and expectations of growth and profitability.The intent of the Mission Statement should be the first esteem for any employee who is evaluating a strategic decision. The statement rump range from a very simple to a very complex set of ideas.(b) Medtronic gives a strategic direction to its organization by committing to the research, design, manufacturing, and the sale of their product.(c) My career mission statement Obtain my degree to position myself for future advancement within the organization I work. Exceed expectations by persistence, professionalism, and integrity.2.(a) Empire State competencies is providing fully grown education through individualizes degree programs, distance learning, and flexible independent studies. (b) My favourite(a) restaurant competencies are customer service and a large bod of beer and soups. (c) Dells competencies are customer service and technology.3.The main precede of each of the three phases of the strategic marketing process. (a) Planning Marketing plans (or programs) that sterilise goals and the marketing mix strategies to achieve them. (b)Implementation Results (memos or computer outputs) that describe the outcomes of implementing the plans. (c)Control disciplinal action memos, triggered by comparing results with plans, that (1) suggest solutions to problems and (2) make do advantage of opportunities.4. give one strength, weakness, opportunity, and threat from the SWOT analysis for Ben and Jerrys shown in range 2-6, and suggest a specific possible action that Unilever might take to exploit or address each one. Strength Prestigious, well-known smirch name among U.S. consumers and Unilever can expand its growth globally as is a market for quality ice cream. Weakness Need for experience managers to wait on grow. Unilever is the worlds largest ice cream company and has the resources Ben and Jerry need.Opportunity Unilever can help Ben and Jerry react to the demand for frozen yogurt and other low-fat desserts by using their knowledge and experience.Threat Pillsbury and Haagen-Dazs brands are their competitors and Unilever macrocosm the largest ice cream company would help them increase their market share.