The Tipping Point Summary

The Tipping signify. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a diarist for the Washington Post, published a book called The Tipping Point. It was to revolutionise our sentiment slightly permute. It was based on long time of study about changes in society. He looked at much(prenominal) cases as Hush Puppies a brand that was in celestial pole decline but healed to their highest sales ever deep down two years. He looked at the crime epidemic in New York City in the mid 90s, which rise dramatically year later year, but then perfectly fell by 65% in one year. with these and many other studies Malcolm Gladwell drew nigh conclusions about change that led us to re- calculate several(prenominal) of our hear beliefs regarding change. He link his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to delegate on. They seem to pass f rom person to person at great speed, often with no real visible nitty-gritty of detecting how this happens. 2. littler causes can crap big effects. We argon conditioned to think that to give away big changes we learn to make big interventions. Actually a well placed keen change can have expediential results. 3.

Change is gradual solitary(prenominal) to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we therefore need to consider why some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ t he people who ship infected agents (The La! w of the Few) θ the infectious agent itself (The Stickiness factor out) θ the environment in which the agent is mathematical process (The major(ip) power of Context) He goes on to draw our tutelage to the three principal factors that influence the tipping point:- 1. The law of the some 2. The stickiness factor 3. The Power of Context The law of the few recognises that it is tho a few make people who are actually responsible...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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